Consumer Behavior: Sports Marketing

Abstract: 8 pages. This sports marketing project includes a description of the behavior and history of marketing to sports enthusiasts, suggestions for the application of these findings and a summary or overview of the history. The company that is analyzed is that of Hillerich & Bradsby, makers of the world-famous Louisville Slugger bat. Bibliography lists 10 sources.

Filename: JGAsfans.rtf

Pages: 8

Catagory:

Subcatagory: Marketing & Consumer Behavior

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