The Design of Paul Rand

Abstract: This 7 page paper looks at the work of this renowned graphic designers well known for logo's such as IBM, UPS, Cummins Engines and Yale University. The paper looks at one design, the IBM logo considering its design, focus, symbolism and inspiration as well as the influence it has had on the customers and clients as well as the field of graphic design. The bibliography cites 5 sources (primary and secondary).

Filename: TEPrand1.wps

Pages: 7

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Catagory: Artists, Art Genre, & Famous Works Of Art

Subcatagory: Art & Architecture

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